Here at Ginetta towers we realise that for many of our drivers, sponsorship is key to setting their racing career in motion. We often get asked about what’s ‘in it’ for sponsors, so we decided to track one down and find out for ourselves.
It was a tough call to decide who to speak to. Luckily for us, the decision was made after seeing Gorilla Socks emblazoned on James Townsend’s Ginetta Racing Drivers Club car at Rockingham. We had to know more.
We got in touch with Gavin Kamara, Chief Sock Officer at Gorilla Socks and asked him to tell us more about the brand, and why the GRDC proved a fantastic marketing outlet for his products.
“Back in November 2016 when we launched Gorilla-Socks we were approached by James Townsend of Townsend Racing to provide some cool, colourful bamboo fibre socks for his maiden year in the Ginetta Racing Drivers Club with one catch – they had to be fire retardant! Unfortunately, we were unable to make fireproof socks but we were excited by the prospect to get involved with James and such a renowned British brand as Ginetta.
We are working with some high-performance athletes in the PGA and NFL and saw James as a great fit. He appreciated what we are doing to support gorilla conservation (hence Gorilla Socks!) through our partnership with The Dian Fossey Fund and wanted to help raise our profile through his racing – donating some space for our logo on his Ginetta G40! We donate proceeds from every pair of socks to the Fossey Fund so this increased exposure is a real help.
So why do we use bamboo fibre for our socks? Aside from being the most eco-friendly and fastest growing plant on the planet, bamboo uses 1/3 of the amount of water required by cotton. The fibre is luxuriously soft, yet stronger than cotton and it’s thermoregulating – keeping you cool in summer and warm in winter! Check out our homepage for more benefits.
We would like to wish James and all the other drivers the best of luck this season!”