Sponsorship: Ginetta proved the perfect fit for Gorilla Socks

Sponsorship: Ginetta proved the perfect fit for Gorilla Socks

Here at Ginetta towers we realise that for many of our drivers, sponsorship is key to setting their racing career in motion. We often get asked about what’s ‘in it’ for sponsors, so we decided to track one down and find out for ourselves.

It was a tough call to decide who to speak to. Luckily for us, the decision was made after seeing Gorilla Socks emblazoned on James Townsend’s Ginetta Racing Drivers Club car at Rockingham. We had to know more.

We got in touch with Gavin Kamara, Chief Sock Officer at Gorilla Socks and asked him to tell us more about the brand, and why the GRDC proved a fantastic marketing outlet for his products.

“Back in November 2016 when we launched Gorilla-Socks we were approached by James Townsend of Townsend Racing to provide some cool, colourful bamboo fibre socks for his maiden year in the Ginetta Racing Drivers Club with one catch – they had to be fire retardant! Unfortunately, we were unable to make fireproof socks but we were excited by the prospect to get involved with James and such a renowned British brand as Ginetta.

We are working with some high-performance athletes in the PGA and NFL and saw James as a great fit. He appreciated what we are doing to support gorilla conservation (hence Gorilla Socks!) through our partnership with The Dian Fossey Fund and wanted to help raise our profile through his racing – donating some space for our logo on his Ginetta G40! We donate proceeds from every pair of socks to the Fossey Fund so this increased exposure is a real help.    

So why do we use bamboo fibre for our socks? Aside from being the most eco-friendly and fastest growing plant on the planet, bamboo uses 1/3 of the amount of water required by cotton. The fibre is luxuriously soft, yet stronger than cotton and it’s thermoregulating – keeping you cool in summer and warm in winter! Check out our homepage for more benefits.

We would like to wish James and all the other drivers the best of luck this season!”

24 Hours for Charity

Post Race Update: our intrepid charity racers completed the 24hrs intact, finishing in 8th place overall and raising over £2,600 for Children in Need in the process.  Well done, guys.

 

Just because the UK circuit season has come to an end, don’t expect our drivers to hang up their racing boots until 2017. Four Ginetta GRDC+ drivers - Colin Plumb, Adrian Campbell-Smith, Mike Jarvis and Paul Garstang – have formed a team for a one-off, 24-hour endurance race with a difference.

Our self-titled ‘Wacky Race-rs’ will be raising funds for Children in Need by competing as part of a ten-car grid at the Sebring International Raceway in Florida. Unlike their usual driving, however, this race will take place entirely within the confines of a digital simulator.

The event takes place at The Race Centre in Southampton, running from the morning of Friday 18th November through to the afternoon of Saturday 19th November 2016, and aims to add a further £15,000 to the more than £50,000 raised since its first outing.

Those who have been involved before will know that this is a very popular contest, with some strong teams participating including the Maurussia Virgin Racing F1 team.

The entire cost of the actual event is covered directly by The Race Centre and the participating teams, which ensures that all donations go to Children in Need.

Our GRDC+ drivers have extended an invitation to anyone who would like to come down and see the race first hand, so if you’re one of them, head to The Race Centre and say hello. If you’d prefer to donate digitally then you’ll find their JustGiving page here.

November 16, 2016 by Paul Zwicky-Ross
Move For Movember. Operation Dash In A Tash Is GO!

Move For Movember. Operation Dash In A Tash Is GO!

As Ginetta HQ prepares for Movember, we have seen our first ‘move for Movember’ challenge get underway. Our PR & Marketing Executive Ruth Harrison has challenged herself to complete laps of the Talk Radio studio (read on for a sensible explanation) as part of team We Are Ginetta. Below, she explains….

Given my inability to grow any form of facial hair worth writing about, I contacted my buddy Andy Jaye at Talk Radio to ask if he would be up for setting me a ‘Move for Movember’ challenge, which we could co-promote using the power of the airwaves.

He came up with the idea of me taking on an 800m running challenge which involved in completing said distance in as short a time possible. We agreed to set a benchmark time prior to the start of November, and then see how I was getting on mid-November.

To make things interesting, we decided to make the 800m sprint into a challenge. Ginetta vs. The Motor Show. I would be representing Ginetta whilst Lo Parsons, our very own ‘weekend warrior’ who works as Championship Assistant during BTCC events would represent The Motor Show.

Adding an extra level of competition were our newly recruited ‘personal trainers’ -  I managed to rope in multiple Ginetta Champion and Sir Chris Hoy’s ELMS winning teammate from 2015, Ginetta factory driver Charlie Robertson, whilst Lo would be trained by Richard Jones from the Ord Academy in Godalming, Personal Trainer of the Year 2015.

So, Sunday 16 October was the day we set our benchmark time. On our way to Donington Park – the venue for Day One - both myself and Lo decided it would be a good charity challenge, but we wouldn’t go ‘mad’ on trying to become Mo Farrah. That was until we set our times.

Now, when I saw the course, I’ll admit, I thought “easy”. I’ve been doing Gillian Michaels’ 30 Day Shred for a good year now and I feel fairly fit. How wrong I was. 800m took me a colossal 4m 14s, with Lo only doing marginally better with a 3m 43s effort – and after it, we had to stop for a coffee and some cake.

So, on the way home, we made a pact to take this ‘really, flipping seriously’ and make sure to improve our own personal fitness. What we had entered into thinking would be ‘a bit of a laugh; suddenly got serious. So much so that two training sessions in 24 hours later and I’ve got some pretty big blisters on my feet.

I popped into the gym today and managed to ‘cover’ – I say cover, as it was a mix of running and power walking – 3km in 25 minutes exactly. A worse ratio than my benchmark efforts, but I’ll be blogging whether or not I actually managed to bring that number down over the course of the challenge.

So, if you were thinking about joining us for Movember, whether it be as a tache’ grower or a fitness fiend, do share your efforts with us so we can share in shouting about our progress.

Join our Movember team (or make a donation) by clicking here.